5 of the world's most creative digital signage examples

1. British Airways - #lookup

Starting off our list is the classic British Airways digital sign board. This genius ad for British Airways got attention all over the world for it’s creativity, by connecting to live flight information, British Airways was able to show an ad of child pointing up to the sky as a plane flew above him. This was clever in itself, but the advert then displayed the flight number and destination of the plane. This is an excellent example of combining digital signage design with the latest technology to create a great marketing campaign. 

2. Victoria and Albert Museum Digital Signage Ticketing Displays

In 2017 London’s Victoria and Albert museum unveiled their new £55 million Exhibition Road Quarter, designed by AL_A. 

Along with a new courtyard and the 11,100 SQ M Sainsbury Gallery, came a state of the art digital signage design that allowed visitors to purchase their own tickets. The digital sign board is made up of eight 55” screens and supports independent touch. Visitors can learn more about specific exhibitions or events and purchase tickets on screen.

3. The Center Bar, SLS Las Vegas

The Center Bar is located inside the SLS Resort in Las Vegas, after undergoing renovations the SLS opened mid 2018 with a series of new restaurant digital signage displays, including the 4 sided 3-D display hanging from the ceiling above The Center Bar. The display is made using 2.1 million multicolor LEDs placed in a box structure to create a three-dimensional appearance when viewed from just the right angle. Created by display engineering firm Dakreonics, the LED-laden structure measures 32 feet long by 18 feet wide, and extends 4 feet deep, it’s the perfect example of digital signage content meeting the restaurant industry and creating an amazing product.

4. Apolosophy Shampoo Digital Kiosk

This creative ad for a shampoo company surprised commuters by bringing a seemingly normal subway poster of a model to life. Using ultrasonic sensors the digital billboard was able to sense arriving trains, which would then trigger the start of the digital signage content.

As a train whooshes past, the model in the poster’s hair flies up as though she’s been hit by a gust of wind. The girl in the advert then runs her fingers through her hair, smiles, and returns to her original straight-faced pose.

5. The Dubai Aquarium Video Wall 

Never to be outdone, the Dubai Aquarium holds world records for 

• The highest resolution video wall

• largest OLED screen and,

• largest high definition video wall

The curved video wall sitting above the aquarium tank measures in at 700 square meters with 1.7 billion pixels on 820 OLED displays, the 50-meter wide wall stands 2 storeys high and is fully visible from the ground floor at the Dubai Mall (which is also the world’s most visited mall). The digital signage design was created to promote the aquarium and underwater zoo and their ongoing strategy to provide world-class edutainment using innovative platforms.

Digital Signage Design - How to Get Started

As you can see, digital signage content has endless creative uses. While you may not be creating a huge billboard in Times Square or the world’s biggest video wall, you can still take advantage of all the features that digital signage offers. 

If businesses are interested in advertising screen rental services, Sieu Nhat Thanh is one of the reputable partners with product quality and solutions that are suitable for customers' needs.

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